Exploring corporate strategy : text & cases /
Gerry Johnson, Kevan Scholes.
- 6th ed.
- Harlow, England ; New York : Financial Times Prentice Hall, 2002.
- xxxvii, 1082 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes.
eng.
0273651129 TZs 45000/=
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.