TY  - BOOK
AU  - Gupta, S. L.
AU  -  Suri R. K.
TI  -  Case studies in marketing management
SN  - 9788182742901
U1  - 658.8 GUP 
PY  - 2007///
CY  - New Delhi
PB  - Pentagon Press
KW  - Marketing Management
KW  - Marketing India Management Case studies
N2  - Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management
ER  -