New venture management : the entrepreneur's roadmap /
Donald F. Kuratko, Jeffrey S. Hornsby.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
- xx, 332 p. : ill. ; 23 cm.
- Prentice Hall entrepreneurship series .
Includes bibliographical references and indexes.
New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.
9780136130321 (pbk.) TZS 51,868.91
New business enterprises. Venture capital. Entrepreneurship.