TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing : : an introduction
SN  - 8131706915
U1  - 658.8 ARM 
PY  - 2005///
CY  - New Delhi : 
PB  - Pearson
KW  - Marketing
KW  - Marketing process
KW  - Consumers
N1  - Includes bibliographical references and index
ER  -