Armstrong, Gary <br/><br/>
Marketing :   an introduction 
/ Gary Armstrong and Philip Kotler 
 - New Delhi :   Pearson,  c2005 
 - various pagings :   ill. ;  30 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8131706915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing process<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM