TY  - BOOK
AU  -  Ferguson,  Paul R 
AU  - 
TI  - Business economics : : the application of economic theory
SN  -  0333542460 
U1  - 330.1 FER 
PY  - 1995///
CY  -  Houndmills
PB  -  Macmillan, 
KW  - Managerial economics
KW  - Microeconomics
KW  - Economics
KW  - Business mathematics
N1  - Includes references;  	Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
ER  -