Business economics : the application of economic theory
/ Paul R Ferguson; Glenys J Ferguson; R Rothschild
- Houndmills : Macmillan, 1995.
- xvi, 414p.: ill.; 24cm.
Includes references
Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
0333542460 Tzs Tzs 16,000/=
Managerial economics Microeconomics Economics Business mathematics