Strategic management of health care organizations /
Peter M. Ginter, W. Jack Duncan, Linda E. Swayne.
- 7th ed.
- San Francisco, CA : Jossey-Bass, Wiley, c2013.
Rev. ed. of: Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter. 6th ed. c2008.
Includes bibliographical references and index.
The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies -- Value adding support strategies -- Communicating the strategy and developing action plans.
eng.
9781118466469 TZS 127027.3
Health Services Administration. Health Planning Organizational Innovation.