TY  - BOOK
AU  - Apte,Govind
TI  - Services marketing
SN  - 0195667581
U1  - 658.8 APT 
PY  - 2004///
CY  - New Delhi
PB  - Oxford University Press
KW  - Service industries
KW  - India
N1  - Includes index
N2  - With reference to India
ER  -