TY  - BOOK
AU  -  Shanker, Ravi
TI  -  Services marketing : : the Indian perspective : text and readings
SN  - 8174462678
U1  - 658.8 SHA 
PY  - 2002///
CY  - New Delhi
PB  - Excel Books,  
KW  - Service industries--Marketing
KW  - India
N1  - Includes references and index
ER  -