Shanker, Ravi <br/><br/>
Services marketing :   the Indian perspective : text and readings 
/ Ravi Shanker 
 - New Delhi :  Excel Books,    ©2002. 
 - xvi, 656 p. :   ill. ;   24 cm. 
<br/><br/>Includes references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8174462678  TZS 100,395.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--India
<br/><br/><label>Dewey Class. No.: </label>658.8 SHA