Baines, Paul,

Marketing / Paul Baines, Chris Fill, and Kelly Page. - 2nd ed. - Oxford ; New York : Oxford University Press, 2011. - xxxiii, 756 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.


eng.

9780199579617 TZS 79395.3


Marketing.

658.8 BAI