Baines, Paul, Marketing / Paul Baines, Chris Fill, and Kelly Page. - 2nd ed. - Oxford ; New York : Oxford University Press, 2011. - xxxiii, 756 p. : ill. (some col.) ; 27 cm. Includes bibliographical references and index. eng. ISBN: 9780199579617 TZS 79395.3 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 BAI