TY - BOOK AU - Churchill,Gilbert A. AU - Ford,Neil M. AU - Walker,Orville C. TI - Sales force management SN - 0256137870 U1 - 658.8101 CHU PY - 1997/// CY - Chicago PB - Irwin KW - Sales management N1 - Includes bibliographical references (p. 774-797) and indexes ER -