Baines,Paul Marketing / Paul Baines, Chris Fill, Kelly Page. - New York : Oxford University Press, c2008. - xxvii,859 p. ; ill. (some col.) ; 29 cm. Includes biblipographical references and indexes. eng ISBN: 9780198063308 TZS 7219.80 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 BAI