TY  - BOOK
AU  -  Grünig;  	Rudolf
AU  - Kühn, Richard, 1939-
AU  -  Clark, Anthony, 1948- (translator)
TI  - Process-based strategic planning
SN  -  9783642423789
U1  - 658.4012 GRU 22
PY  - 2014///
CY  - Berlin
PB  -  Springer Berlin
KW  - Strategic planning | Business planning | Economics | Industrial management |Management | Organization
N1  - Includes bibliography
N2  - A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.
ER  -