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Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris

By: Contributor(s): Material type: TextTextPublication details: Stamford : Cengage Learning, c2014.Edition: 13th edDescription: xxiv, 676 p. : ill. ; 27 cmISBN:
  • 9781285420929
Subject(s): DDC classification:
  • 338.5 MCG
Contents:
Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.6A. Foreign Exchange Risk Management.PART III: PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.
Summary: By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make better decisions.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.5 MCG (Browse shelf(Opens below)) 1 Available 0081813
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.5 MCG (Browse shelf(Opens below)) 2 Available 0081814
Total holds: 0

Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.

Includes index.

Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.4A. Problems in Applying the Linear Regression Model.5. Business and Economic Forecasting.6. Managing in the Global Economy.6A. Foreign Exchange Risk Management.PART III: PRODUCTION AND COST.7. Production Economics.7A. Maximization of Production Output Subject to a Cost Constraint.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.8A. Long-Run Costs with a Cobb-Douglas Production Function.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make better decisions.

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