Entrepreneurship / Robert D. Hisrich, Michael P. Peters and Dean A. Shepherd
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, ©2008.Edition: 7th edDescription: xviii, 648 p. : ill. ; 27 cmISBN:- 9780071259521
- 338.04 HIS
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 338.04 HIS (Browse shelf(Opens below)) | 1 | Available | 0059988 |
Includes index
The entrepreneurial perspective
The nature and importance of entrepreneurs
The entrepreneur and intrapreneurial mind
The individual entrepreneur
International entrepreneurship opportunities
Creating and starting the venture
Creativity and the business idea
Legal issues for the entrepreneur
The business plan: creating and starting the venture
The marketing plan
The organizational plan
The financial plan
Financing the new venture
Sources of capital
Informal risk capital and venture capital
Managing, growing, and ending the new venture
Entrepreneurial strategy: Generating and exploiting new entries
Strategies for growth and managing the implications of growth
Accessing resources for growth from external sources
Going public
Ending the venture
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources
eng
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