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Entrepreneurship / Robert D. Hisrich, Michael P. Peters and Dean A. Shepherd

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, ©2008.Edition: 7th edDescription: xviii, 648 p. : ill. ; 27 cmISBN:
  • 9780071259521
Subject(s): DDC classification:
  • 338.04 HIS
Contents:
The entrepreneurial perspective The nature and importance of entrepreneurs The entrepreneur and intrapreneurial mind The individual entrepreneur International entrepreneurship opportunities Creating and starting the venture Creativity and the business idea Legal issues for the entrepreneur The business plan: creating and starting the venture The marketing plan The organizational plan The financial plan Financing the new venture Sources of capital Informal risk capital and venture capital Managing, growing, and ending the new venture Entrepreneurial strategy: Generating and exploiting new entries Strategies for growth and managing the implications of growth Accessing resources for growth from external sources Going public Ending the venture
Summary: This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 HIS (Browse shelf(Opens below)) 1 Available 0059988
Total holds: 0

Includes index


The entrepreneurial perspective
The nature and importance of entrepreneurs
The entrepreneur and intrapreneurial mind
The individual entrepreneur
International entrepreneurship opportunities
Creating and starting the venture
Creativity and the business idea
Legal issues for the entrepreneur
The business plan: creating and starting the venture
The marketing plan
The organizational plan
The financial plan
Financing the new venture
Sources of capital
Informal risk capital and venture capital
Managing, growing, and ending the new venture
Entrepreneurial strategy: Generating and exploiting new entries
Strategies for growth and managing the implications of growth
Accessing resources for growth from external sources
Going public
Ending the venture

This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources

eng

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