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Entrepreneurship / Rajeev Roy

By: Material type: TextTextPublication details: New Delhi : Oxford University Press, 2008.Description: xii, 592 p. ; ill. ; 24 cmISBN:
  • 9780195695243
Subject(s): DDC classification:
  • 338.04 ROY
Contents:
1. Introduction to Entrepreneurship; 2. Doing Business in India; 3. Entrepreneurial Support; 4. Business Ideas; 5. Buying a Business; 6. Entrepreneurial Finance; 7. Business Plan; 8. Operations; 9. Project Management; 10. Human Resource Management; 11. Entrepreneurial Marketing; 12. New Product Development; 13. Intellectual Property Managament; 14. Networking; 15. E-Business; 16. Growth; 17. Family Business; 18. Exit; 19. Social Responsibility
Summary: Entrepreneurship Management is a comprehensive textbook in the Indian context for management students. It is meant to familiarize students with the ground realities of starting and managing their own business. The book has recent research inputs on entrepreneurship.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 ROY (Browse shelf(Opens below)) 1 Available 0067830
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 ROY (Browse shelf(Opens below)) 2 Available 0067833
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 ROY (Browse shelf(Opens below)) 3 Available 0067832
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 ROY (Browse shelf(Opens below)) 4 Available 0067834
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 338.04 ROY (Browse shelf(Opens below)) 5 Available 0067831
Total holds: 0

Includes index.

1. Introduction to Entrepreneurship; 2. Doing Business in India; 3. Entrepreneurial Support; 4. Business Ideas; 5. Buying a Business; 6. Entrepreneurial Finance; 7. Business Plan; 8. Operations; 9. Project Management; 10. Human Resource Management; 11. Entrepreneurial Marketing; 12. New Product Development; 13. Intellectual Property Managament; 14. Networking; 15. E-Business; 16. Growth; 17. Family Business; 18. Exit; 19. Social Responsibility

Entrepreneurship Management is a comprehensive textbook in the Indian context for management students. It is meant to familiarize students with the ground realities of starting and managing their own business. The book has recent research inputs on entrepreneurship.

eng.

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