Common sense in advertising / by Charles F. Adams.
Material type:
TextPublication details: New York : McGraw-Hill, c1965Description: xii, 200 p. : 21 cmISBN: - NA
- 659.111 ADA
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 659.111 ADA (Browse shelf(Opens below)) | 1 | Available | 0025388 |
Total holds: 0
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| 659.1068 JET Advertising management / | 659.1068 JET Advertising management / | 659.10973 WRI The Commercial connection : advertising and the American mass media / | 659.111 ADA Common sense in advertising | 659.1965815 BID Financial advertising and public relations | 659.2 BAS Public relations : the profession and the practice / | 659.2 BLA The role of public relations in management. |
"Credits and acknowledgements:" p. 191-195.
Includes bibliographical references and index
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