The fundamentals and practice of marketing / John Wilmshurst.

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TextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 WIL (Browse shelf(Opens below))	1	Available		0055831

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"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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