International marketing / Philip R. Cateora, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.Edition: 13th edDescription: xxxii, 702 p. : col. ill., col. maps ; 29 cmISBN:

9780073080062

Subject(s):

DDC classification:

658.84 CAT

Online resources:

Contents:

Part I An Overview The Scope and Challenge of International Marketing The Dynamic Environment of International Trade Part II The Cultural Environment of Global Markets History and Geography: The Foundations of Culture Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems The Political Environment: A Critical Concern The International Legal Environment: Playing by the Rules Part III Assessing Global Market Opportunities Developing a Global Vision through Market Research Emerging Markets Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies Global Marketing Management: Planning and Organization Products and Services for Consumers Products and Consumers for Businesses I nternational Marketing Channels Exporting and Logistics: Special Issues for Business Integrated Marketing Communications and International Advertising Personal Selling and Sales Management Pricing for International Markets Part V Implementing Global Marketing Strategies Negotiating with International Customers, Partners, and Regulators Part VI Supplementary Material The Country Notebook Cases

Summary: "Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Publisher

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	1	Available		0062942
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	2	Available		0063464
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	3	Available		0063465
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	4	Available		0062939
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	5	Available		0062940
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	6	Available		0062943
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.84 CAT (Browse shelf(Opens below))	7	Available	For reference only.	0062941

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Includes index.

Part I An Overview
The Scope and Challenge of International Marketing
The Dynamic Environment of International Trade
Part II The Cultural Environment of Global Markets
History and Geography: The Foundations of Culture
Cultural Dynamics in Assessing Global Markets
Culture, Management Style, and Business Systems
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Part III Assessing Global Market Opportunities
Developing a Global Vision through Market Research
Emerging Markets
Multinational Market Regions and Market Groups
Part IV Developing Global Marketing Strategies
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Consumers for Businesses I
nternational Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Part V Implementing Global Marketing Strategies
Negotiating with International Customers, Partners, and Regulators
Part VI Supplementary Material
The Country Notebook
Cases

"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Publisher

eng.

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