Brand management / edited by Francesca Dall'Olmo Riley.
Material type:
TextSeries: SAGE library of marketingPublication details: Los Angeles : SAGE, 2010.Description: vol. 1: lxxx, 407 p. ; vol. 2: vi, 491 p. ; vol. 4: vi, 418 p. : ill. ; 24 cmISBN: - 9781848602083 (set)
- 1848602081 (set)
- 658.827 BRA
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.82722 BRA (Browse shelf(Opens below)) | 1 | Available | 0067526 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.82722 BRA (Browse shelf(Opens below)) | 2 | Available | 0067527 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.82722 BRA (Browse shelf(Opens below)) | 3 | Available | 0067528 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.82722 BRA (Browse shelf(Opens below)) | 4 | Available | 0067529 |
Total holds: 0
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| 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.827 KEL Strategic brand management : a European perspective / | 658.82722 BRA Brand management / | 658.82722 BRA Brand management / | 658.82722 BRA Brand management / | 658.82722 BRA Brand management / |
Includes bibliographical references
How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more
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