Exploring marketing research / William G. Zikmund.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Chicago : Dryden Press, c1989.Edition: 3rd edDescription: xxi, 824 p. : ill. ; 26 cmISBN: - 0030229634
- 658.83 ZIK
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 ZIK (Browse shelf(Opens below)) | 1 | Available | 0047360 |
Total holds: 0
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| 658.83 TUL Marketing research : measurement and method | 658.83 TUL Marketing research : measurement & method : a text with cases / | 658.83 WEI Marketing research | 658.83 ZIK Exploring marketing research / | 658.834 ADV Advances in consumer research | 658.834 KAS Perspectives in consumer behavior / | 658.834 KAS Perspectives in consumer behavior / |
Includes bibliographies and indexes.
eng
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