Marketing in the new public sector / Lionel G. Titman, Civil Service College

By:

Titman Lionel G

Contributor(s):

Civil Service College

Material type: Text

0273616153

Subject(s):

DDC classification:

658.8 TIT

Contents:

1. Marketing in management and strategy - 2. Marketing services and the public sector - 3. Plan - 4. Product - 5. Pricing - 6. Promotion - 7. Place - 8. People - 9. Market research and market information systems - 10. Statistical and forecasting techniques - 11. Using consultants and agencies - 12. Lessons from success and failure - 13. Case studies

Summary: Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 TIT (Browse shelf(Opens below))	1	Available		0043744

Total holds: 0

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Previous	658.8 TER International marketing /	658.8 TER International marketing /	658.8 TIN Teacher's guide to Marketing and production decisions	658.8 TIT Marketing in the new public sector	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 URB Advanced marketing strategy : phenomena, analysis, and decisions /	Next

1. Marketing in management and strategy
- 2. Marketing services and the public sector
- 3. Plan
- 4. Product
- 5. Pricing
- 6. Promotion
- 7. Place
- 8. People
- 9. Market research and market information systems
- 10. Statistical and forecasting techniques
- 11. Using consultants and agencies
- 12. Lessons from success and failure
- 13. Case studies

Marketing is becoming increasingly important in the public sector. This guide aims to apprise managers of the most important issues which need to be tackled, and demonstrates how to go about doing so

eng.

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