Basic marketing / Jr., E. Jerome McCarthy, William D. Perreault,
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, 1987.Edition: 9th edDescription: xviii, 735 p. : ill. ; 24 cmISBN: - NA
- 658.8 PER
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 McC (Browse shelf(Opens below)) | 1 | Available | 0039815 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 McC (Browse shelf(Opens below)) | 2 | Available | 0041383 |
Total holds: 0
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| 658.8 MAR Marketing perspectives : a book of readings | 658.8 MAR Marketing theory : a student text / | 658.8 MAT International marketing management : text and cases / | 658.8 McC Basic marketing | 658.8 McC Basic marketing | 658.8 McC Marketing by agreement : a cross-cultural approach to business negotiations / | 658.8 McC Applications in basic marketing / |
Includes index.
eng.
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