Image from Coce
Image from OpenLibrary

Marketing foundations / William M. Pride and O. C. Ferrell

By: Contributor(s): Material type: TextTextPublication details: Ohio : South-Western, ©2009Edition: 3rd.edDescription: 521 p.: ill.(some col.) 27cmISBN:
  • 9781439080474
Subject(s): DDC classification:
  • 658.8 PRI
Contents:
PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. TARGET MARKET SELECTION AND RESEARCH.6. Marketing Research and Information Systems.7. Target Markets: Segmentation and Evaluation.PART 4. CUSTOMER BEHAVIOR.8. Consumer Buying Behavior.9. Business Markets and Buying Behavior.PART 5. PRODUCT DECISIONS.10. Product, Branding, and Packaging Concepts.11. Developing and Managing Goods and Services.PART 6. PRICING DECISIONS.12. Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. Retailing, Direct Marketing and Wholesaling.PART 8. PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 PRI (Browse shelf(Opens below)) 1 Available 0069452
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 PRI (Browse shelf(Opens below)) 2 Available 0069453
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 PRI (Browse shelf(Opens below)) 3 Available 0069454
Total holds: 0

Includes index

PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. TARGET MARKET SELECTION AND RESEARCH.6. Marketing Research and Information Systems.7. Target Markets: Segmentation and Evaluation.PART 4. CUSTOMER BEHAVIOR.8. Consumer Buying Behavior.9. Business Markets and Buying Behavior.PART 5. PRODUCT DECISIONS.10. Product, Branding, and Packaging Concepts.11. Developing and Managing Goods and Services.PART 6. PRICING DECISIONS.12. Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. Retailing, Direct Marketing and Wholesaling.PART 8. PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.

eng

There are no comments on this title.

to post a comment.

Mzumbe University Library
©2022