Industrial marketing : cases and concepts / E. Raymond Corey
Material type:
TextPublication details: New Jersey : Prentice Hall., ©1991Edition: 4th edDescription: xix, 530 p. : ill.; 23cmISBN: - 0134575733
- 658.8 COR
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 COR (Browse shelf(Opens below)) | 1 | Available | 0041289 |
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| 658.8 COM Marketing / | 658.8 COR Problems in marketing / | 658.8 COR Problems in marketing / | 658.8 COR Industrial marketing : cases and concepts | 658.8 COR Problems in marketing / | 658.8 COR Problems in marketing / | 658.8 CRA Marketing for entrepreneurs : concepts and applications for new ventures / |
Includes index
This casebook in industrial marketing focuses on the marketing strategies in a wide range of industrial companies. It explores the problems faced in industrial marketing and proposes a range of solutions, based on the cases studied.
eng
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