Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1977.Description: xvi, 427 p. : ill. ; 24 cmISBN: - 0395250072
- 658.8 ROB
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 ROB (Browse shelf(Opens below)) | 1 | Available | 0031083 |
Total holds: 0
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| 658.8 RAJ Marketing management : text and cases | 658.8 RAJ Marketing management : text and cases | 658.8 REW Introduction to marketing management : text and cases / | 658.8 ROB Marketing : contemporary dimensions / | 658.8 SAS Marketing management | 658.8 SCH Marketing : concepts and applications / | 658.8 SER Services management : an integrated approach |
Includes bibliographical references.
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