Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Boston : Allyn and Bacon, c1983.Edition: 2nd edDescription: xiii, 483 p. : ill. ; 24 cmISBN: - 0205079229
- 658.8 KER
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 0039315 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 2 | Available | 0032731 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 3 | Available | 0032729 |
Total holds: 0
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| 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KER Marketing / | 658.8 KER Perspectives on strategic marketing management / | 658.8 KER Perspectives on strategic marketing management / | 658.8 KER Perspectives on strategic marketing management / | 658.8 KER Marketing : the core / |
Includes bibliographies.
eng.
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