Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	1	Available		0066749
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	2	Available		0060309
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	3	Available	For reference only.	0060308

Total holds: 0

Previous								Next
Previous	659.1 BAT Advertising management	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BRO Spending advertising money : an introduction to media planning, media buying and the uses of media research /	659.1 CAL Manager's guide to marketing, advertising, and publicity /	659.1 CAL Manager's guide to marketing, advertising, and publicity /	Next

Includes bibliographical references (p. EN1-EN25) and index.

There are no comments on this title.

to post a comment.