Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	1	Available		0066749
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	2	Available		0060309
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 BEL (Browse shelf(Opens below))	3	Available	For reference only.	0060308

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Includes bibliographical references (p. EN1-EN25) and index.

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