Technological and market innovation : strategies for product and company development / Harry Nystrom

By:

Nystrom , Harry

Material type: Text

TextPublication details: Chichester : Wiley , c1993.Description: x, 307 p . : 22 cmISBN:

9780471934660

Subject(s):

DDC classification:

658.4063 NYS

Summary: Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4063 NYS (Browse shelf(Opens below))	1	Available	0041692
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4063 NYS (Browse shelf(Opens below))	2	Available	0041693
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4063 NYS (Browse shelf(Opens below))	3	Available	0041691

Total holds: 0

Includes index.

Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image.

eng

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