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Electronic commerce 2002 : a managerial perspective / Efraim Turban, David king, Jae Lee, Merrill Warkentin and H. Michael Chung

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice Hall, c2002.Description: xli, 914 pages : ill. ; 26 cmISBN:
  • 0130984256
Subject(s): DDC classification:
  • 381.142068 ELE
Contents:
I. A REAL REVOLUTION. 1. Overview of Electronic Commerce. Appendix: Supply and value chains. 2. The Digital Economy. II. B2C EC -INTERNET MARKETING. 3. Retailing in Electronic Commerce (e-Tailing). 4. Internet Consumers, e-Service, and Market Research. Appendix: CRM. 5. Advertisement in E-Commerce. III. B2B EC. 6. Company-Centric B2B. Appendix: From Traditional to Internet-Based EDI. 7. E-Marketplaces and B2B Exchanges. Appendix: The Extranets. 8. B2B Support Services. IV. OTHER EC MODELS AND APPLICATIONS. 9. Dynamic Pricing: Auctions and More. 10. Service Industries, Online Publishing, and Knowledge Dissemination. 11. Intrabusiness, e-Government, and More. V. BUILDING EC SYSTEMS. 12. Building E-Commerce Applications and Infrastructure. Appendix 12A: Building an Application with Yahoo! Store. 13. E-Commerce Security. 14. Electronic Payment Systems. 15. Order Fulfillment, Logistics, and Supply Chain Management. VI. IMPLEMENTING EC. 16. EC Strategy and Implementation. 17. The Regulatory Environment of Electronic Commerce. 18. E-Communities, Global, and Other Issues in EC. 19. M-Commerce. Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).
Summary: Electronic commerce is defined as the process of buying and selling goods, services and information through networks. This book focuses on applications, the technological infrastructure and other support mechanisms for the best industrial practice.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 381.142068 ELE (Browse shelf(Opens below)) 1 Available 0049760
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 381.142068 ELE (Browse shelf(Opens below)) 2 Available 0066766
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 381.142068 ELE (Browse shelf(Opens below)) 3 Available 0066767
Total holds: 0

Includes bibliographic references and index

I. A REAL REVOLUTION. 1. Overview of Electronic Commerce. Appendix: Supply and value chains. 2. The Digital Economy. II. B2C EC -INTERNET MARKETING. 3. Retailing in Electronic Commerce (e-Tailing). 4. Internet Consumers, e-Service, and Market Research. Appendix: CRM. 5. Advertisement in E-Commerce. III. B2B EC. 6. Company-Centric B2B. Appendix: From Traditional to Internet-Based EDI. 7. E-Marketplaces and B2B Exchanges. Appendix: The Extranets. 8. B2B Support Services. IV. OTHER EC MODELS AND APPLICATIONS. 9. Dynamic Pricing: Auctions and More. 10. Service Industries, Online Publishing, and Knowledge Dissemination. 11. Intrabusiness, e-Government, and More. V. BUILDING EC SYSTEMS. 12. Building E-Commerce Applications and Infrastructure. Appendix 12A: Building an Application with Yahoo! Store. 13. E-Commerce Security. 14. Electronic Payment Systems. 15. Order Fulfillment, Logistics, and Supply Chain Management. VI. IMPLEMENTING EC. 16. EC Strategy and Implementation. 17. The Regulatory Environment of Electronic Commerce. 18. E-Communities, Global, and Other Issues in EC. 19. M-Commerce. Appendices: A. Infrastructure for EC. B. Web Tools, Web Page Design and Creation. C. Web Programming. D. Intelligent Agents. (Located on the Text Website).

Electronic commerce is defined as the process of buying and selling goods, services and information through networks. This book focuses on applications, the technological infrastructure and other support mechanisms for the best industrial practice.

eng.

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