Strategic management : concepts and cases / Fred R. David

By:

David, Fred R

Material type: Text

9788120335660

Subject(s):

DDC classification:

658.4012 DAV

Contents:

Part 1: Overview of strategic management The nature of strategic management Cohesion case: Walt Disney Company, Inc 2008 Part 2: Strategy formulation The business vision and mission The external assessment The internal assessment Strategies in action Strategy analysis and choice Part 3: Strategy implementation Implementing strategies: management and operations issues Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues Part 4: Strategy evaluation Strategy review, evaluation, and control Part 5: Strategic management case analysis How to prepare and present a case analysis

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 DAV (Browse shelf(Opens below))	1	Available		0060865
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 DAV (Browse shelf(Opens below))	2	Available		0064980

Total holds: 0

Part 1: Overview of strategic management
The nature of strategic management
Cohesion case: Walt Disney Company, Inc
2008
Part 2: Strategy formulation
The business vision and mission
The external assessment
The internal assessment
Strategies in action
Strategy analysis and choice
Part 3: Strategy implementation
Implementing strategies: management and operations issues
Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues
Part 4: Strategy evaluation
Strategy review, evaluation, and control
Part 5: Strategic management case analysis
How to prepare and present a case analysis

eng

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