Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder

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Material type: Text

TextPublication details: New Delhi : Kogan Page, c2004Description: xii, 260 p. : iil. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.827 GEL (Browse shelf(Opens below))	1	Available		0060711
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.827 GEL (Browse shelf(Opens below))	2	Available		0060710

Total holds: 0

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Previous	658.827 CHE Understanding brands : creating success	658.827 CHE Understanding brands /	658.827 DUN IMC : using advertising and promotion to build brands	658.827 GEL Global brand strategy : Unlocking brand potential across countries, cultures & markets	658.827 GEL Global brand strategy : Unlocking brand potential across countries, cultures & markets	658.827 KEL Strategic brand management : a European perspective /	658.827 KEL Strategic brand management : a European perspective /	Next

Includes index

eng

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