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Essentials of strategic management / J. David Hunger, Thomas L. Wheelen

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River : Pearson Prentice Hall, c2007.Edition: 4th edDescription: xi, 192 p. : ill. ; 24 cmISBN:
  • 9788120332348
Subject(s): DDC classification:
  • 658.4012 HUN
Contents:
Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning : organizational analysis Strategy formulation : situation analysis and business strategy Strategy formulation : corporate strategy Strategy formulation : functional strategy and strategic choice Strategy implemenation: organizing for action Strategy implemenation : staffing and leading Evaluation and control Suggestions for case analysis
Summary: For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 1 Available 0059545
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 HUN (Browse shelf(Opens below)) 2 Available 0060776
Total holds: 0

Includes index.

Basic concepts of strategic management
Corporate governance and social responsibility
Environmental scanning and industry analysis
Internal scanning : organizational analysis
Strategy formulation : situation analysis and business strategy
Strategy formulation : corporate strategy
Strategy formulation : functional strategy and strategic choice
Strategy implemenation: organizing for action
Strategy implemenation : staffing and leading
Evaluation and control
Suggestions for case analysis

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.

eng.

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