The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley.

By:

Barrow, Simon

Contributor(s):

Moseley, Richard

Material type: Text

TextPublication details: Hoboken, NJ : Wiley, 2005.Edition: 2nd ed., rev. and updatedDescription: xviii, 214 p. : ill. ; 24 cmISBN:

9780470012734

Subject(s):

Product management

DDC classification:

658.314 BAR

Online resources:

Contents:

The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index

Summary: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.314 BAR (Browse shelf(Opens below))	1	Available		0050829
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.314 BAR (Browse shelf(Opens below))	2	Available		0050828

Total holds: 0

Includes bibliographical references (p. [201]-205) and index.

The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio

eng.

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