Doing research in business and management : an introduction to process and method / Dan Remenyi

Foreword 1 (1)
Preface 2 (2)
How to Use this Book 4 (1)
Layout of the Book 5 (2)
About the Authors 7 (2)
Acknowledgements 9 (1)
Prologue 10 (4)
1 CONTEXT AND PROCESS 14 (58)
1 Business and Management Research in Perspective
14 (8)
2 Philosophical Background to Research
22 (20)
3 Research Strategies and Tactics
42 (20)
4 The Research Programme and Process
62 (10)
II APPROACH, METHOD AND DATA 72 (154)
5 The Positivist Approach to Empirical Research
72 (20)
6 Phenomenology: The Non-Positivist Approach
92 (27)
7 The Research Process
119 (20)
8 Collecting Empirical Data
139 (10)
9 The Questionnaire or Measuring Instrument
149 (11)
10 The Case Study
160 (31)
11 The Sample
191 (14)
12 Statistical Analysis
205 (21)
III REPORTING RESEARCH 226 (35)
13 Ethical Considerations
226 (14)
14 Writing up the Research
240 (7)
15 Evaluation of Masters and Doctoral Degrees
247 (14)
Appendix A: A Note on Academic Degrees 261 (3)
Appendix B: Measuring Instruments 264 (11)
Appendix C: Further Information on Statistical Analysis 275 (2)
Appendix D: Useful Web Site Addresses 277 (1)
Appendix E: Software for Qualitative Evidence Analysis 278 (2)
Appendix F: A Glossary of Terms 280 (12)
References 292 (8)
Index 300

Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs

eng.