Practical marketing and public relations for the small business / Moi Ali

By:

Ali Moi

Material type: Text

TextSeries: Sunday times business enterprise guidePublication details: London : Kogan Page, c2002.Edition: 2nd edDescription: viii, 374 p. ; 22 cmISBN:

9780749438234

Subject(s):

DDC classification:

658.022 ALI

Contents:

Part 1 The principles Parts 2 The practice Part 3 The professionals

Summary: Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.022 ALI (Browse shelf(Opens below))	1	Available		0048046
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.022 ALI (Browse shelf(Opens below))	2	Available		0048047

Total holds: 0

Browsing Mzumbe University Main Campus Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.02 WIL Business organization /	658.021 STA Statistics for managers using Microsoft Excel	658.021 STA Statistics for managers using Microsoft Excel	658.022 ALI Practical marketing and public relations for the small business	658.022 ALI Practical marketing and public relations for the small business	658.022 BAR Principles of small business	658.022 BAR The essence of small business	Next

Includes index.

Part 1 The principles
Parts 2 The practice
Part 3 The professionals

Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

eng.

There are no comments on this title.

to post a comment.