Methods in behavioral research / Paul C. Cozby.
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TextPublication details: New York, NY : McGraw-Hill Higher Education, c2007.Edition: 9th edDescription: xv, 410 p. : ill. ; 24 cmISBN: - 9780073531816 (pbk. : alk. paper)
- 0073531812 (pbk. : alk. paper)
- 007110643X (hbk.)
- 150.72 COZ 22 1
- BF76.5 .C67 2007
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| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 150.72 COZ (Browse shelf(Opens below)) | 1 | Available | 0057295 | |||
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| 150.7 PAS Teaching of psychology : new trends and innovations | 150.7 PAS Teaching of psychology : new trends and innovations | 150.72 COZ Methods in behavioral research / | 150.72 COZ Methods in behavioral research / | 150.72 COZ Methods in behavioral research / | 150.72 COZ Methods in behavioral research / | 150.72 COZ Methods in behavioral research / |
Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.
Includes bibliographical references (p. 386-396) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
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