Marketing your consulting or professional services (Record no. 9734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01895nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780931961403 |
| Terms of availability | Tzs 12,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 KAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Karlson, David |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing your consulting or professional services |
| Statement of responsibility, etc | / David Karlson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Altos, Calif. : |
| Name of publisher | Crisp Publications, |
| Year of publication | ©1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | iv, 107 pages : |
| Other physical details | illustrations, forms ; |
| Dimensions | 26 cm |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>About This Book iv <br/>Introduction<br/>1 (101)<br/>Take Stock of Where You Are Now<br/>Key Management Functions For Success<br/>3 (1)<br/>Managing Your Professional Service Firm<br/>4 (2)<br/>What Are You Marketing?<br/>Defining Your Business To Potential Clients<br/>6 (3)<br/>Mission Statement<br/>9 (6)<br/>Who Are Your Clients and Potential Clients?<br/>Deciding Your Marketing Strategy<br/>15 (1)<br/>Clarify Your Marketing Strategy<br/>16 (3)<br/>Niches<br/>Professional Practices Matrix<br/>19 (1)<br/>Important Questions About Your Practice<br/>20 (4)<br/>Client Driven Marketing Vs Seller Driven Marketing<br/>Client Buying Considerations<br/>24 (4)<br/>Professional Image and Your Practice<br/>28 (5)<br/>Conducting Market Research For Your Firm<br/>Obtaining Competitive Information<br/>33 (3)<br/>Analysis of Competitive Information<br/>36 (2)<br/>How to Reach Potential Clients<br/>Marketing Tactics<br/>38 (1)<br/>Personal Marketing Tactics<br/>39 (24)<br/>Impersonal Marketing Tactics<br/>63 (15)<br/>Review Marketing Tactics Checklist<br/>78 (2)<br/>The Importance of Planning<br/>Background on Planning<br/>80 (1)<br/>What is a Good Marketing Plan?<br/>81 (2)<br/>Developing Your Marketing Plan<br/>Set Measurable Six Month Goals<br/>83 (5)<br/>Select Marketing Tactics<br/>88 (9)<br/>Develop Marketing Tactics Calendar<br/>97 (2)<br/>Implement, Monitor and Revise Your Plan Accountability<br/>99 (3)<br/>APPENDICES 102 (5)<br/>A Research Study on Professional Service Marketing<br/>103 (4)<br/>B Abbreviated Marketing Plan Form<br/>10 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consultants Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Professions Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/05/2023 | 658.85 KAR | 0079628 | 01/05/2023 | Book |