Managerial economics (Record no. 7807)

MARC details
000 -LEADER
fixed length control field 02315nam a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780324588316
Terms of availability TZS 65,356.20
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330 INT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Hirschey Mark
245 ## - TITLE STATEMENT
Title Managerial economics
Statement of responsibility, etc / Mark Hirschey
250 ## - Edition Statement
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Australia :
Name of publisher South-Western Cengage Learning,
Year of publication 2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 836 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 ## - Formatted Contents
Formatted contents note Part 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply. Part 2: DEMAND ANALYSIS AND ESTIMATION. 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting. Part 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. Part 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices. Part 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy.
520 ## - SUMMARY, ETC.
Summary, etc The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managerial economics
942 ## - ADDED ENTRY ELEMENTS
Item type Corporate body/Conference Publication
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 09/30/2013 330.1 HIR 0076681 1 12/16/2022 Corporate body/Conference Publication
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 09/30/2013 330.1 HIR 0076682 2 12/16/2022 Corporate body/Conference Publication
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 09/30/2013 330.1 HIR 0076683 3 12/16/2022 Corporate body/Conference Publication
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 09/30/2013 330.1 HIR 0076684 4 12/16/2022 Corporate body/Conference Publication
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 09/30/2013 330.1 HIR 0076688 5 12/16/2022 Corporate body/Conference Publication

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