Exploring public relations (Record no. 6369)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 14967nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273715948 |
| Terms of availability | TZS 25,200/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 TEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tench, Ralph |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring public relations |
| Statement of responsibility, etc | / Ralph Tench and Liz Yeomans |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | FT Prentice Hall, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 666 p. : |
| Other physical details | some col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>Guided tour xvi <br/>About the authors xviii <br/>Foreword xxii <br/>Preface xxiii <br/>Publisher's acknowledements xxv <br/>Part 1 The Context of public relations<br/>Public relations orgins: definitions and history<br/>3 (16)<br/>Lee Edwards<br/>Introduction<br/>4 (1)<br/>Public relations difinitions<br/>4 (4)<br/>Public opinion: justifying public relations<br/>8 (1)<br/>Business, politics and public relations: country case studies<br/>9 (7)<br/>Summary<br/>16 (1)<br/>Bibliography<br/>17 (2)<br/>Management and organisation of public relations<br/>19 (16)<br/>Anne Gregory<br/>Introduction<br/>20 (1)<br/>Importance of Context<br/>20 (1)<br/>External environment<br/>20 (4)<br/>Internal environment<br/>24 (2)<br/>Systems theory<br/>26 (1)<br/>Location of public relations in organisations<br/>27 (5)<br/>Future of the public relations department<br/>32 (1)<br/>Summary<br/>33 (1)<br/>Bibliography<br/>33 (2)<br/>Role of the public relations practitioner<br/>35 (33)<br/>Ralph Tench<br/>Meriel D'Artrey<br/>Johanna Fawkes<br/>Introduction<br/>36 (1)<br/>Who are the Public relations practitioners?<br/>36 (1)<br/>Who does what: L the bigger picture<br/>36 (8)<br/>Role of the communicator<br/>44 (4)<br/>What public relations people do: individual practitioners<br/>48 (3)<br/>Skills for the ideal practitioner<br/>51 (6)<br/>Role of theory in practice<br/>57 (1)<br/>Professionalism<br/>58 (2)<br/>Education and research<br/>60 (5)<br/>Summary<br/>65 (1)<br/>Bibliography<br/>66 (2)<br/>Media context of contemporary public relations and journalism<br/>68 (14)<br/>Neil Washbourne<br/>Introduction<br/>69 (1)<br/>Contemporary Media context: the UK Media industry<br/>69 (1)<br/>Theories of media<br/>70 (2)<br/>Regulating the media: from public interest to the market<br/>72 (2)<br/>`Public interest'<br/>74 (2)<br/>Issues for public relations arising from the global media environment<br/>76 (2)<br/>Ethics of journalism and public relations<br/>78 (2)<br/>Summary<br/>80 (1)<br/>Bibliography<br/>80 (2)<br/>Public relations and democracy<br/>82 (15)<br/>Robert Leach<br/>Introduction<br/>83 (1)<br/>Conditions for representative democracy<br/>83 (1)<br/>Criticisms of modem democracy<br/>84 (2)<br/>Elections and voting<br/>86 (2)<br/>Elections and political parties<br/>88 (2)<br/>Pressure groups and democracy<br/>90 (2)<br/>Democracy and multilevel govermance<br/>92 (1)<br/>Public relations and modern democracy<br/>93 (2)<br/>Summary<br/>95 (1)<br/>Bibliography<br/>95 (1)<br/>Websites<br/>96 (1)<br/>Community and society: corporate soical responsibility (CSR)<br/>97 (20)<br/>Ralph Tench<br/>Introduction<br/>98 (1)<br/>Soical and economic change<br/>98 (1)<br/>Sustaiable business: corporate social responsibility (CSR)<br/>98 (5)<br/>Business case for corporate social responsibility: Why be socially responsible?<br/>103 (2)<br/>Organisational respobibilities tostakeholders<br/>105 (1)<br/>Organisational responsibilities to society<br/>105 (2)<br/>Corporate responsibility and irresponsbility<br/>107 (2)<br/>Regulatory frameworks<br/>109 (1)<br/>Ethics and busines practice<br/>109 (5)<br/>Summary<br/>114 (1)<br/>Bibliography<br/>115 (1)<br/>Websites<br/>116 (1)<br/>International context of business relations<br/>117 (30)<br/>Gyorgy Szondi<br/>Introduction<br/>118 (1)<br/>Defining international public relations<br/>119 (2)<br/>Factors and driving froces behind ingternationalisation<br/>121 (6)<br/>International public relations agency networks<br/>127 (1)<br/>Global or local approaches to international public relations<br/>127 (7)<br/>Speical areas of internaltional public relations<br/>134 (7)<br/>Public relations for a supranational organisation: the European Union<br/>141 (2)<br/>Critcal voices in international public relations<br/>143 (1)<br/>Professionalism on a global level: Public relations as a global profession<br/>143 (2)<br/>Summary<br/>145 (1)<br/>Bibliography<br/>145 (2)<br/>Part 2 Public relations theories and concepts<br/>147 (146)<br/>Public relations theories: an overview<br/>149 (25)<br/>Lee Edwards<br/>Introduction<br/>150 (1)<br/>Systems theories: emergence of public relations research<br/>150 (6)<br/>Extending the systemic view<br/>156 (2)<br/>Developing theory: alternative approaches<br/>158 (3)<br/>Feminist views of public relations<br/>161 (3)<br/>Diversity in public relations<br/>164 (5)<br/>Summary<br/>169 (1)<br/>Bibliography<br/>169 (5)<br/>Public relations as planned communication<br/>174 (24)<br/>Anne Gregory<br/>Introduction<br/>175 (1)<br/>Why planning is important<br/>175 (1)<br/>Systems context of planning<br/>176 (1)<br/>Approaches to the planning process<br/>177 (2)<br/>Analysis<br/>179 (4)<br/>Setting objectives<br/>183 (2)<br/>Identifying publics<br/>185 (1)<br/>Messages or content<br/>186 (2)<br/>Strategy and tactics<br/>188 (2)<br/>Timescales and resouces<br/>190 (3)<br/>Evaluation and review<br/>193 (4)<br/>Summary<br/>197 (1)<br/>Bibliography<br/>197 (1)<br/>Public relations research and evalualtion<br/>198 (24)<br/>Gyorgy Szondi<br/>Rudiger Theilmann<br/>Introduction<br/>199 (1)<br/>Context of research in public relations<br/>199 (2)<br/>Designing research<br/>201 (3)<br/>Qualitative vs quantitative research<br/>204 (1)<br/>Research methods<br/>204 (4)<br/>Designing research instruments<br/>208 (4)<br/>Research applications<br/>212 (1)<br/>Evaluation<br/>213 (6)<br/>Summary<br/>219 (2)<br/>Bibliography<br/>221 (1)<br/>Audiences, stakeholders, publics<br/>222 (15)<br/>Gerard Choo<br/>Introduction<br/>223 (1)<br/>The passive audience<br/>223 (2)<br/>The active audience<br/>225 (3)<br/>Stakeholders and publics<br/>228 (3)<br/>New thinking on publics<br/>231 (4)<br/>Summary<br/>235 (1)<br/>Bibliography<br/>235 (2)<br/>Corporate image, reputation andidenity<br/>237 (15)<br/>Daniel Lowensberg<br/>Introudction<br/>238 (1)<br/>Organisational public relations<br/>238 (1)<br/>Organisational image<br/>239 (1)<br/>Organisational reputation<br/>240 (1)<br/>Organisational identity<br/>240 (3)<br/>Personality and culture<br/>243 (4)<br/>Organisational identity, strategy and process: two models<br/>247 (4)<br/>Summary<br/>251 (1)<br/>Bibliography<br/>251 (1)<br/>Public relations, progaganda and the psychology of persuasion<br/>252 (21)<br/>Johanna Fawkes<br/>Introduction<br/>253 (1)<br/>Public relations and propaganda<br/>253 (3)<br/>Public relations and persuasion<br/>256 (1)<br/>Who says: the questionof credibility<br/>257 (1)<br/>Says what: the nature of the message<br/>258 (4)<br/>To whom: the audience perspective<br/>262 (6)<br/>To what effecf: forming and changing attitudes and beliefs<br/>268 (2)<br/>Ethical persuasion: is it possible?<br/>270 (1)<br/>Summary<br/>270 (1)<br/>Bibliography<br/>270 (2)<br/>Websites<br/>272 (1)<br/>Ethics and professionalism in public relations<br/>273 (20)<br/>Anne Gregory<br/>Introduction<br/>274 (1)<br/>Improtance of ethics andprofessionalsimin public relations<br/>274 (2)<br/>Definitions of ethics and morality<br/>276 (1)<br/>Ethical theories (traditions)<br/>276 (4)<br/>Duty to whom?<br/>280 (2)<br/>Ethical issues in public relations<br/>282 (3)<br/>Ethical decision-making models and their application<br/>285 (3)<br/>Summary<br/>288 (1)<br/>Bibliography<br/>288 (2)<br/>Chartered Institute of Public Relations Code of Conduct<br/>290 (1)<br/>Global Alliance Ethics Protocal<br/>291 (2)<br/>Part 3 Public relations specialisms<br/>293 (244)<br/>Media relations<br/>295 (21)<br/>Richard Bailey<br/>Introduction<br/>296 (1)<br/>Role of media relations<br/>296 (1)<br/>Defining issue: advertising or public relations?<br/>296 (3)<br/>Media relations prinicples<br/>299 (2)<br/>Negoticated news: media relations in practice<br/>301 (3)<br/>Media partherships<br/>304 (4)<br/>Old media, new media and me media<br/>308 (4)<br/>Media relations techniques<br/>312 (2)<br/>Summary<br/>314 (1)<br/>Bibliography<br/>314 (2)<br/>Internal communication<br/>316 (22)<br/>Liz Yeomans<br/>Introduction<br/>317 (1)<br/>Definition and purpose of internal communication<br/>318 (1)<br/>Where it all began: the in-housejoumalist<br/>318 (1)<br/>Skills to strategy<br/>318 (4)<br/>Employee perspective: `just a job'?<br/>322 (2)<br/>Segmenting internal publics<br/>324 (2)<br/>Organisations: culture, leadership and stragegic change<br/>326 (4)<br/>Line manager role: listening andinterpretin<br/>330 (1)<br/>Communication channels<br/>331 (2)<br/>Ethical Communication<br/>333 (2)<br/>Summary<br/>335 (1)<br/>Bibliography<br/>336 (2)<br/>Managing community involvement programmes<br/>338 (26)<br/>Martin Langford<br/>Introduction<br/>339 (1)<br/>Corporate community involvement (CCI) programmes<br/>339 (3)<br/>Employees and community programmes<br/>342 (3)<br/>Cause-related marketing (CRM)<br/>345 (6)<br/>Developing community programmes<br/>351 (6)<br/>Evaluating community programmes<br/>357 (5)<br/>Summary<br/>362 (1)<br/>Bibliography<br/>362 (1)<br/>Websites<br/>363 (1)<br/>Issues management<br/>364 (21)<br/>Paul Gillions<br/>Introudction<br/>365 (1)<br/>Issues management: defining the field<br/>365 (2)<br/>Context of issues management<br/>367 (3)<br/>Action plaaning: a framework for managing issues<br/>370 (13)<br/>Summary<br/>383 (1)<br/>Bibliography<br/>383 (1)<br/>Websites<br/>384 (1)<br/>Crisis public relations management<br/>385 (24)<br/>Martin Langford<br/>Intrdouction<br/>386 (1)<br/>Crisis public relations management: the context<br/>386 (1)<br/>Crisis public relations management vs operationaleffectiveness<br/>386 (3)<br/>Where do crises come from?<br/>389 (1)<br/>Communicating during a crisis<br/>390 (8)<br/>The Internet and public relations crisis management<br/>398 (1)<br/>How to prepare for a crisis<br/>399 (2)<br/>Key prinicples in crisis management<br/>401 (6)<br/>Summary<br/>407 (1)<br/>Bibliography<br/>408 (1)<br/>Websites<br/>408 (1)<br/>Public relations and the consumer<br/>409 (17)<br/>Paul Willis<br/>Introduction<br/>410 (1)<br/>What is consumer public relations?<br/>410 (2)<br/>Tools andtechniques<br/>412 (5)<br/>Thw wonderful world of brands<br/>417 (2)<br/>Key Challenges<br/>419 (3)<br/>Tomorrow's people<br/>422 (2)<br/>Summary<br/>424 (1)<br/>Bibliography<br/>424 (2)<br/>Business-to-business public relations<br/>426 (15)<br/>Dennis Kelly<br/>Introduction<br/>427 (1)<br/>Core priniples of business-to-business (B2B) public relations<br/>427 (1)<br/>Trade journals and journalists<br/>427 (6)<br/>Coordinating the communications disciplines<br/>433 (3)<br/>Building corporate reputation<br/>436 (4)<br/>Summary<br/>440 (1)<br/>Bibliography<br/>440 (1)<br/>Websites<br/>440 (1)<br/>Public affairs<br/>441 (21)<br/>Kelvin Moloney<br/>Introduction<br/>442 (1)<br/>Scope of public affairs<br/>442 (1)<br/>Public affairs defined<br/>443 (1)<br/>Contexts of public affairs<br/>444 (3)<br/>Public affairs: knowledge, skills and behaviour needed<br/>447 (7)<br/>Ethics and public affairs<br/>454 (6)<br/>Summary<br/>460 (1)<br/>Bibliography<br/>461 (1)<br/>Financial public relations (FPR)]<br/>462 (19)<br/>Ryan Bowd<br/>Introduction<br/>463 (1)<br/>Overview of finanical public relations<br/>463 (3)<br/>The landscape of the City: L who's involved in financial public relations<br/>466 (2)<br/>Finanical PR practice<br/>468 (9)<br/>Emerging issues and trends<br/>477 (1)<br/>Summary<br/>478 (1)<br/>Bibliography<br/>479 (1)<br/>Websites<br/>480 (1)<br/>Public relations for information and communications technolgies: prinicples and planning<br/>481 (17)<br/>Lee Edwards<br/>Introduction<br/>482 (1)<br/>Information and communication technology (ICT): background and social impact<br/>482 (1)<br/>Industry characteristics<br/>483 (2)<br/>ICT audience characteristics<br/>485 (5)<br/>Public relations in the ICT industry: a model<br/>490 (2)<br/>Prinicples of ICT public relations practice<br/>492 (4)<br/>Summary<br/>496 (1)<br/>Bibliography<br/>497 (1)<br/>Integrated marketing communications<br/>498 (19)<br/>Graham Hughes<br/>Introduction<br/>499 (1)<br/>Definitions of integrated marketing communication (IMC)<br/>499 (5)<br/>Startegic marketing communications planning<br/>504 (1)<br/>Brandking and integrated marketing communications<br/>505 (2)<br/>Agency perspectives on integrated marketing communications<br/>507 (2)<br/>Integrating the marketingcommunications mix<br/>509 (6)<br/>Summary<br/>515 (1)<br/>Bibliography<br/>515 (1)<br/>Websites<br/>516 (1)<br/>Sponsorship<br/>517 (20)<br/>Sierk Horn<br/>Introduction<br/>518 (1)<br/>Sponsorship: the context<br/>518 (2)<br/>Defining sponsorship<br/>520 (3)<br/>Management of sponsorship<br/>523 (4)<br/>Features and characteristics of sponsorship<br/>527 (3)<br/>`Emotional marketing' andthe emerging sponsorship age<br/>530 (5)<br/>Summary<br/>535 (1)<br/>Bibliography<br/>535 (2)<br/>Part 4 Sectoral considerations<br/>537 (108)<br/>Corporate communication<br/>539 (21)<br/>Emma Wood<br/>Introduction<br/>540 (1)<br/>Definition of corporate communication and terms<br/>540 (7)<br/>Context and principle of corporate communication<br/>547 (4)<br/>Interface of corporate communication and overall corporate strategy<br/>551 (1)<br/>How corporate communication influences corporage decision making<br/>552 (1)<br/>Corporate communication objectives: Stakeholders vs sharholders<br/>553 (2)<br/>Practical application of critical reflection<br/>555 (2)<br/>Summary<br/>557 (1)<br/>Bibliography<br/>558 (2)<br/>Campaigning organisations and pressure groups<br/>560 (17)<br/>Sue Wolstenholme<br/>Introduction<br/>561 (1)<br/>Types of campaigning organisation<br/>561 (4)<br/>Key issues for public relations practitioners in organsisations and campaigning groups<br/>565 (1)<br/>Campaign tactics<br/>566 (2)<br/>People, politics and globalisation<br/>568 (1)<br/>Building and evaluating consensus<br/>569 (3)<br/>Practical guidelines for campaigning public relations<br/>572 (3)<br/>Summary<br/>575 (1)<br/>Bibliography<br/>575 (1)<br/>Websities<br/>576 (1)<br/>Public sector communication and soical marketing<br/>577 (23)<br/>Liz Yeomans<br/>Introduction<br/>578 (1)<br/>Theories of public communication<br/>578 (8)<br/>Central government communication<br/>586 (4)<br/>Local government communication<br/>590 (1)<br/>Health sector communication<br/>591 (5)<br/>A communication planning framework<br/>596 (1)<br/>Summary<br/>597 (1)<br/>Bibliography<br/>597 (2)<br/>Websities<br/>599 (1)<br/>Arts, leisure and entertainment public relations<br/>600 (21)<br/>Shirley Beresford<br/>Johanna Fawkes<br/>Introduction<br/>601 (1)<br/>Overview of the creative industries<br/>601 (4)<br/>Concepts of culture<br/>605 (1)<br/>Role of public relations in the creative industries<br/>606 (2)<br/>Public relations objectives, strategies and tactics for arts organisations<br/>608 (3)<br/>Trends and directions in the creative industries<br/>611 (8)<br/>Summary<br/>619 (1)<br/>Bibliography<br/>619 (1)<br/>Websites<br/>620 (1)<br/>Celebrity and public relations<br/>621 (11)<br/>Elliot Pill<br/>Introduction<br/>622 (1)<br/>Background and hisotrical development of the VIP (very important person)<br/>622 (1)<br/>The rise of the celebrity<br/>623 (2)<br/>Publicists, `PRs' and the PR industry<br/>625 (1)<br/>Why celebrities are good for the `bottom line'<br/>625 (1)<br/>Heroes, celebrity and the global celbrity industry<br/>626 (1)<br/>Consumer reaction: Why people `buy into' celebrities<br/>627 (1)<br/>How celebrity images is manufactured and maintained<br/>628 (3)<br/>Summary<br/>631 (1)<br/>Bibliography<br/>631 (1)<br/>What next? Future issues for public relations<br/>632 (13)<br/>Ralph Tench<br/>Liz Yeomans<br/>Introduction<br/>633 (1)<br/>Future tredns and issues for public relations<br/>633 (5)<br/>Campaigning and pressure groups<br/>638 (1)<br/>Internatioalisationof public relations<br/>639 (1)<br/>Publics<br/>639 (1)<br/>Public relations' identity<br/>639 (1)<br/>Issues<br/>640 (1)<br/>Technology<br/>640 (1)<br/>Practitioner roles and professionalism in public relations<br/>641 (1)<br/>Specialisation of public relations practice<br/>641 (1)<br/>Media fragmentation<br/>642 (1)<br/>Education<br/>642 (1)<br/>Summary<br/>643 (1)<br/>Bibliography<br/>643 (2)<br/>Glossary 645 (8)<br/>Index 653 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public Relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yeomans, Liz |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/09/2010 | Radar Education | 659.2 TEN | 0065008 | 1 | 12/07/2022 | Book |