Integrated advertising, promotion, and marketing communications (Record no. 6345)

MARC details
000 -LEADER
fixed length control field 01522nam a22002297a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132382091
Terms of availability TZS 50,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc / Kenneth E. Clow, Donald Baack
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Name of publisher Pearson Prentice Hall,
Year of publication ©2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiii, 515 p. :
Other physical details ill. (chiefly color) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes
505 ## - Formatted Contents
Formatted contents note <br/>Integrated marketing communications<br/>Corporate image and brand management<br/>Buyer behaviors<br/>Promotions opportunity analysis<br/>Advertising management<br/>Advertising design: theoretical frameworks and types of appeals<br/>Advertising design: message strategies and executional frameworks<br/>Advertising media selection<br/>Trade promotions<br/>Consumer promotions<br/>Personal selling, database marketing, and customer relationship management<br/>Public relations, sponsorship programs, and regulations<br/>Internet marketing<br/>IMC for small businesses and entrepreneurial ventures<br/>Evaluating an integrated marketing program<br/>
520 ## - SUMMARY, ETC.
Summary, etc Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/10/2009 Radar Education 659.1 CLO 0061541 1 12/07/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/10/2009 Radar Education 659.1 CLO 0058967 2 12/07/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/10/2009 Radar Education 659.1 CLO 0058968 3 12/07/2022 Book

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