Business market management : (Record no. 6265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01632pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135226570 |
| Terms of availability | TZS 35,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AND |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Anderson, James C., |
| 245 10 - TITLE STATEMENT | |
| Title | Business market management : |
| Sub Title | understanding, creating, and delivering value / |
| Statement of responsibility, etc | James C. Anderson and James A. Narus. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 430 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Business market management: guiding principles<br/>Market sensing: generating and using knowledge about the marketplace<br/>Understanding firms as customers<br/>Crafting market strategy<br/>Managing market offerings<br/>New offering realization<br/>Business channel management<br/>Gaining customers<br/>Sustaining reseller partnerships<br/>Sustaining customer relationships<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and, by presenting and conducting management practice research, strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narus, James A. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/10/2011 | Agder University | 658.8 AND | 0066807 | 1 | 12/07/2022 | Book |