Marketing today (Record no. 6221)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135582881 |
| Terms of availability | TZS 183/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 OLI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Oliver, Gordon |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing today |
| Statement of responsibility, etc | / Gordon Oliver |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs: |
| Name of publisher | Prentice-Hall, |
| Year of publication | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 339p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Price planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/06/1982 | IDM B/k Shop | 658.8 OLI | 0031292 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/06/1982 | IDM B/k Shop | 658.8 OLI | 0031298 | 2 | 12/06/2022 | Book |