Marketing research : (Record no. 6113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131968467 |
| Terms of availability | TZS 20,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Burns, Alvin C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | online research applications |
| Statement of responsibility, etc | / Alvin C. Burns and Ronald F. Bush |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J.: |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | ©2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 642 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include bibliographical references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/01/2008 | MU | 658.83 BUR | 0058085 | 1 | 12/06/2022 | Book |