Strategic marketing management (Record no. 6087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01581nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077092279 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077092276 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 LAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lambin, Jean-Jacques |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Statement of responsibility, etc | / Jean-Jacques Lambin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | McGraw-Hill, |
| Year of publication | ©1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 692 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part 1 The changing role of marketing: the role of marketing in the firm and in a marketing economy; from marketing to market-driven management. Part 2 Understanding buyer behaviour: marketing and needs satisfaction; the buyer choice behaviour; marketing research and information systems; the buyer's response behaviour. Part 3 Marketing strategy development: need analysis through market segmentation; market attractiveness analysis; competitive analysis; formulating a marketing strategy; the strategic marketing plan. Part 4 Strategic marketing in action: new product decisions; distribution channel decisions; strategic pricing decisions; strategic communication decisions. Part 5 Case studies in strategic marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprising sixteen chapters carefully structured within five parts, this book offers innovative and comprehensive coverage of strategic marketing management. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/06/2000 | Mesacom | 658.802 LAM | 0047026 | 1 | 12/06/2022 | Book |