Essentials of marketing : (Record no. 6054)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01700cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072464207 |
| Terms of availability | TZS 8,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Sub Title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Various pagings : |
| Other physical details | some col. ill. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Marketing's role in the global economy<br/>Marketing's role within the firm or nonprofit organization<br/>Focusing marketing strategy with segmentation and positioning<br/>Evaluating marketing strategy with segmentation and positioning<br/>Evaluating opportunities in the changing marketing environment<br/>Final consumers and their buying behavior<br/>Business and organizational customers and their buying behavior<br/>Improving decisions with marketing information<br/>Elements of product planning for goods and services<br/>Product management and new-product development<br/>Place and development of channel systems<br/>Logistics and distribution customer service<br/>Retailers, wholesalers, and their strategy planning<br/>Promotion: introduction to integrated marketing communications<br/>Personal selling<br/>Advertising and sales promotion<br/>Pricing objectives and policies<br/>Price setting in the business world<br/>Developing innovative marketing plans: appraisal and challenges |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/30/2010 | TBST | 658.8 PER | 0063796 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/30/2010 | TBST | 658.8 PER | 0063617 | 2 | 12/06/2022 | Book |