Marketing strategy : (Record no. 6016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579nkm a22002293i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256090055 |
| Terms of availability | TZS 40,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walker Orville C. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Sub Title | planning and implementation |
| Statement of responsibility, etc | / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood : |
| Name of publisher | Irwin, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 503 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications<br/>Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions<br/>Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy<br/>Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs<br/>Epilog: Card wars: Competition heats up in the credit-card industry<br/>Appendix: Major sources of competitive intelligence and the marketplace<br/>Sect. 5: The Samar Case. SAMAR: Strategic allocation of marketing resources |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd Harper W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larréché Jean-Claude |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://hdl.loc.gov/loc.wdl/wdl.3074 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/30/2010 | VUA | 658.8 WAL | 0058129 | 1 | 12/06/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/30/2010 | VUA | 658.8 WAL | 0043049 | 2 | 12/06/2022 | Book |